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09.05.2024
Expanding software accessibility through leasing
About the client
A leading Polish software distributor for engineers, with over 60 employees across multiple offices, our partner is part of a larger Group operating extensively across Central and Eastern Europe.
Sector
ICT
Partner/ Klant
A leading software distributor for engineers
Land
Polen
The challenge
The partner sought to make their specialist engineering software more accessible to customers within a budget-conscious framework. However, they recognised a significant barrier: traditional asset leasing companies are hesitant to finance intangible assets like software.
The solution
BNP Paribas Leasing Solutions created a bespoke software financing product, incorporating essential contractual adjustments. The solution also enabled customers to leverage a 0% financing rate over a three-year term.
The benefits
- By making the software more affordable and accessible through leasing, the partner significantly boosted customer acquisition and expanded their market share, reaching new customer segments previously deterred by upfront costs.
- This innovative leasing solution created a distinctive competitive advantage in the marketplace for our partner.